Marketing & Business Development
Building the Digital Marketing Architecture of the Future
David Toth, Winding River Consulting (BRN Member)
Being ‘future ready’ means advancing your digital culture, embracing champions, and taking calculated risks in order to grow. As firms recognize the need to accelerate their digital investments to facilitate transformation, new challenges, problems, and opportunities will arise. A significant part of overcoming hurdles is employing a digital strategy that is aligned internally — between marketing, business development and firm leadership. In this session, we will lead you through real-world scenarios that highlight the importance of a cohesive internal structure and how, with the use of appropriate technology, your firm can become successfully future-focused.